If communication is key, who are the key communicators?
Feb 3rd, 2010 by Scot Graden
I was recently at a meeting with several Saline Area School parents discussing communication. We were discussing the ways in which we (SAS) communicate with families and the community. The group entertained the idea of developing a team of “key communicators” to meet with, discuss issues, get feedback, etc. with administrators. As we talked about “who” these “key communicators” are, it became more complex.
We realized that over the last several years, Saline has changed. For example, the president of the bank, publisher of the local newspaper, executive director of the hospital, etc. don’t necessarily live and raise their families in Saline. In the not so distant past, most if not all key community leaders focused their work, family and social lives around Saline. Now, it is common to consider the Ann Arbor region as the area within which the “key communicators” might work and pursue their social interests.
So, how do we communicate to a broad cross-section of the community? Is it possible to assemble a workable sized group to represent the many diverse opinions within our community?
This is a question we are working to answer so that we can better communicate what is happening in and around Saline Area Schools. The timing is critical. We need engaged residents to provide insight and feedback as we work through challenging budget issues, as well as, develop and refine the instructional focus for the next three to five years.
